November 5, 2018

The best times to post on social media

Social media is one of the best ways to amplify the great content you are creating. But it isn’t enough to just post content whenever you […]
November 5, 2018

The importance of lead generation in professional services

“Lead generation is a process that requires a well-crafted plan. When you get it right it will result in a steady flow of qualified leads that […]
November 5, 2018

The importance of a strong business network

“Networking is the single most powerful marketing tactic to accelerate and sustain success for any individual or organisation!” – Adam Small Networking is one of the […]
November 5, 2018

The importance of top of mind awareness

“Consistency is king with advertising and marketing activities” In marketing the term, top of mind awareness, is a way to measure how well your brand ranks […]
October 24, 2018

Internal marketing vs. External marketing

“Happy internal clients mean happy external clients!” Internal marketing is the process of motivating and empowering the employees of a company to work as a team […]
October 9, 2018

The Value of Client Satisfaction Surveys

“By inviting clients to talk to you through a carefully designed survey, you create a platform to understand the “magic” between you and the client.”   Statistics […]
October 3, 2018

Networking follow up – Become an expert

There are networking opportunities everywhere around you. The opportunities to expand and grow your business can either be at a planned function or even chatting with someone […]
September 26, 2018

What’s the deal with the #Hashtag?

By now everyone has seen or heard about hashtags. Yes, ‘heard’, because hashtags have now infiltrated contemporary culture and advertising campaigns. Some people have complained about […]
September 18, 2018

Managing client service in a professional services firm

“Without strong management of client service, staff will be left to their own devices and interpretation of desired service levels.” Excellent client service and memorable client […]
September 12, 2018

Linkedin: It’s All About Your Profile

Although it may seem like the stiff-upper-lip cousin of the more youthful and exciting social media platforms like Twitter and Facebook, LinkedIn should be an essential […]
November 5, 2018

The importance of a strong business network

“Networking is the single most powerful marketing tactic to accelerate and sustain success for any individual or organisation!” – Adam Small Networking is one of the […]
July 5, 2018

Who to have in your network

As a director, manager or business owner you are well-aware of the value of expanding your network. Having a strong professional network has various benefits. It […]
June 11, 2018

The link between staff engagement and client service

“A strong focus upon the impact of the employee in building a client-centred culture is a key issue for firms who want to maintain a competitive […]
June 11, 2018

Network marketing vs referral marketing

Referral marketing is based on the same basic concepts as network marketing. Both approaches use individuals and their personal relationships or contacts to sell services and […]
June 11, 2018

Personal branding can be your game changer

How do you decide whose email messages you are going to read and respond to first in the morning and whose emails you going to send […]
May 31, 2018

The do’s and do nots of Facebook for Business

You might have decided that you would like to use Facebook to grow your customer base and your business. However, with all the information out there, […]
October 25, 2017

The fundamentals for building your Personal Brand

Branding your business remains the primary goal, but by adding personal branding to the marketing mix will only enhance the overall successes of all branding efforts. […]
October 11, 2017

Why do you need a Company Page on LinkedIn?

Whether you have several employees who have personal LinkedIn profiles or you are a self-employed, owner-driven business, a LinkedIn company page serves a number of very […]