September 18, 2018

Managing client service in a professional services firm

“Without strong management of client service, staff will be left to their own devices and interpretation of desired service levels.” Excellent client service and memorable client […]
September 12, 2018

Linkedin: It’s All About Your Profile

Although it may seem like the stiff-upper-lip cousin of the more youthful and exciting social media platforms like Twitter and Facebook, LinkedIn should be an essential […]
September 11, 2018

How to use networking to generate leads

Generating “hot” leads is becoming more and more difficult with all the networking channels available. Leads are essential for any successful firm and business. It will […]
July 26, 2018

Ten Twitter tips

Twitter is a remarkable social media platform for businesses. It is a way to connect with new people, keep in touch with those you know, find […]
July 25, 2018

Creating a competitive advantage through client service

“Client-centric firms that consistently produce satisfied clients can give themselves a major competitive advantage, which can lead to an increase in profitability and growth.” A firm […]
July 5, 2018

Who to have in your network

As a director, manager or business owner you are well-aware of the value of expanding your network. Having a strong professional network has various benefits. It […]
July 5, 2018

Having a complete client database is an effective marketing tool

Is your clients’ information currently hidden in lots of paper files, duplicated, incomplete or even outdated? Your client database is very important as it becomes the […]
July 2, 2018

Can recruiters find my employees on LinkedIn?

“How do I keep our competitors from stealing our employees? I know we need to focus on why they would want to leave, but is there […]
July 2, 2018

Important drivers that increase employee engagement

A recent international study has shown that the following drivers have been identified as the most important that increases employee engagement – they are: Manager-employee relationship […]
September 12, 2018

Linkedin: It’s All About Your Profile

Although it may seem like the stiff-upper-lip cousin of the more youthful and exciting social media platforms like Twitter and Facebook, LinkedIn should be an essential […]
January 10, 2018

Things motivated staff do not do

In our research we have found that when individuals are fulfilled in their job they not only produce higher quality work and a greater output, but […]
October 25, 2017

Components and elements of Employee Engagement

There are two primary factors or components that drive employee engagement. These factors are based on statistical analysis and widely supported by industry research. 1. Engagement […]
October 3, 2017

What is Employee Disengagement?

Actively disengaged employees are defined as employees who aren’t just unhappy at work; they are busy acting out their unhappiness. Every day, these workers undermine what […]
June 13, 2017

Popular Internal Marketing Tools

  Internal marketing targets those who know your business best — such as its employees and closest clients — and enlists their support in developing a […]
May 22, 2017

Why is Brand Consistency so important?

  Have you ever gone back to a coffee shop for a piece of cake just to be disappointed that it did not taste the same […]
April 18, 2017

The Importance of Top of Mind Awareness

  “Consistency is king with advertising and marketing activities” In marketing the term, top of mind awareness, is a way to measure how well your brand […]
March 28, 2017

Setting Clear Goals – What do you want to Achieve with Marketing

  Setting marketing objectives is critical. These objectives will drive your firm forward, and it is therefore imperative that you set these goals as accurately as […]