November 5, 2018

The best times to post on social media

Social media is one of the best ways to amplify the great content you are creating. But it isn’t enough to just post content whenever you […]
November 5, 2018

The importance of lead generation in professional services

“Lead generation is a process that requires a well-crafted plan. When you get it right it will result in a steady flow of qualified leads that […]
November 5, 2018

The importance of a strong business network

“Networking is the single most powerful marketing tactic to accelerate and sustain success for any individual or organisation!” – Adam Small Networking is one of the […]
November 5, 2018

The importance of top of mind awareness

“Consistency is king with advertising and marketing activities” In marketing the term, top of mind awareness, is a way to measure how well your brand ranks […]
October 24, 2018

Internal marketing vs. External marketing

“Happy internal clients mean happy external clients!” Internal marketing is the process of motivating and empowering the employees of a company to work as a team […]
October 9, 2018

The Value of Client Satisfaction Surveys

“By inviting clients to talk to you through a carefully designed survey, you create a platform to understand the “magic” between you and the client.”   Statistics […]
October 3, 2018

Networking follow up – Become an expert

There are networking opportunities everywhere around you. The opportunities to expand and grow your business can either be at a planned function or even chatting with someone […]
September 26, 2018

What’s the deal with the #Hashtag?

By now everyone has seen or heard about hashtags. Yes, ‘heard’, because hashtags have now infiltrated contemporary culture and advertising campaigns. Some people have complained about […]
September 18, 2018

Managing client service in a professional services firm

“Without strong management of client service, staff will be left to their own devices and interpretation of desired service levels.” Excellent client service and memorable client […]
September 12, 2018

Linkedin: It’s All About Your Profile

Although it may seem like the stiff-upper-lip cousin of the more youthful and exciting social media platforms like Twitter and Facebook, LinkedIn should be an essential […]
September 12, 2018

Linkedin: It’s All About Your Profile

Although it may seem like the stiff-upper-lip cousin of the more youthful and exciting social media platforms like Twitter and Facebook, LinkedIn should be an essential […]
January 10, 2018

Things motivated staff do not do

In our research we have found that when individuals are fulfilled in their job they not only produce higher quality work and a greater output, but […]
October 25, 2017

Components and elements of Employee Engagement

There are two primary factors or components that drive employee engagement. These factors are based on statistical analysis and widely supported by industry research. 1. Engagement […]
October 3, 2017

What is Employee Disengagement?

Actively disengaged employees are defined as employees who aren’t just unhappy at work; they are busy acting out their unhappiness. Every day, these workers undermine what […]
June 13, 2017

Popular Internal Marketing Tools

  Internal marketing targets those who know your business best — such as its employees and closest clients — and enlists their support in developing a […]
May 22, 2017

Why is Brand Consistency so important?

  Have you ever gone back to a coffee shop for a piece of cake just to be disappointed that it did not taste the same […]
April 18, 2017

The Importance of Top of Mind Awareness

  “Consistency is king with advertising and marketing activities” In marketing the term, top of mind awareness, is a way to measure how well your brand […]
March 28, 2017

Setting Clear Goals – What do you want to Achieve with Marketing

  Setting marketing objectives is critical. These objectives will drive your firm forward, and it is therefore imperative that you set these goals as accurately as […]