September 18, 2018

Managing client service in a professional services firm

“Without strong management of client service, staff will be left to their own devices and interpretation of desired service levels.” Excellent client service and memorable client […]
September 12, 2018

Linkedin: It’s All About Your Profile

Although it may seem like the stiff-upper-lip cousin of the more youthful and exciting social media platforms like Twitter and Facebook, LinkedIn should be an essential […]
September 11, 2018

How to use networking to generate leads

Generating “hot” leads is becoming more and more difficult with all the networking channels available. Leads are essential for any successful firm and business. It will […]
July 26, 2018

Ten Twitter tips

Twitter is a remarkable social media platform for businesses. It is a way to connect with new people, keep in touch with those you know, find […]
July 25, 2018

Creating a competitive advantage through client service

“Client-centric firms that consistently produce satisfied clients can give themselves a major competitive advantage, which can lead to an increase in profitability and growth.” A firm […]
July 5, 2018

Who to have in your network

As a director, manager or business owner you are well-aware of the value of expanding your network. Having a strong professional network has various benefits. It […]
July 5, 2018

Having a complete client database is an effective marketing tool

Is your clients’ information currently hidden in lots of paper files, duplicated, incomplete or even outdated? Your client database is very important as it becomes the […]
July 2, 2018

Can recruiters find my employees on LinkedIn?

“How do I keep our competitors from stealing our employees? I know we need to focus on why they would want to leave, but is there […]
July 2, 2018

Important drivers that increase employee engagement

A recent international study has shown that the following drivers have been identified as the most important that increases employee engagement – they are: Manager-employee relationship […]
August 28, 2017

What to avoid when doing marketing

An accurately developed marketing campaign can not only put you in contact with prospective clients, but it gets everyone talking about your firm and your service. It is […]
February 18, 2017

Marketing Research – What you Need to Know

Marketing research focuses on understanding the client, the firm, and the competition. These relationships are at the core of marketing research. Firms must understand and respond […]
February 2, 2017

Rainmakers: Are They Born Or Bred?

Rainmakers are a diverse group, and few will conform in every respect to a single, common profile. Studies have showed that Rainmakers differ from other professionals […]
November 10, 2016

The Importance of Monitoring your Marketing Results

Why should I monitor and analyse marketing results? Is the time and money spent on this really worth it? How will the process and results benefit […]
October 27, 2016

Attitude is Everything with Rainmaking

Attitude is a rarely discussed topic in professional service firms, but it can heavily influence your success with clients and partner relationships. In marketing, as in […]
October 8, 2016

Content Marketing: Rated As The Number One Marketing Tactic

Over the last couple of years, content marketing has gone from being an addition to advertising strategies to being one of the major focus points of […]
September 7, 2016

The Importance Of Online And Offline Marketing Tools

Online marketing has for many firms become the be all and end all because it is easily measured, flexible and less expensive than traditional marketing. This […]
August 18, 2016

Rainmaking – Do You Have What It Takes?

Success as a rainmaker depends on your ability to lead masterful sales conversations from “hello” to “let us go,” but the first sales conversation, the most […]