November 5, 2018

The best times to post on social media

Social media is one of the best ways to amplify the great content you are creating. But it isn’t enough to just post content whenever you […]
November 5, 2018

The importance of lead generation in professional services

“Lead generation is a process that requires a well-crafted plan. When you get it right it will result in a steady flow of qualified leads that […]
November 5, 2018

The importance of a strong business network

“Networking is the single most powerful marketing tactic to accelerate and sustain success for any individual or organisation!” – Adam Small Networking is one of the […]
November 5, 2018

The importance of top of mind awareness

“Consistency is king with advertising and marketing activities” In marketing the term, top of mind awareness, is a way to measure how well your brand ranks […]
October 24, 2018

Internal marketing vs. External marketing

“Happy internal clients mean happy external clients!” Internal marketing is the process of motivating and empowering the employees of a company to work as a team […]
October 9, 2018

The Value of Client Satisfaction Surveys

“By inviting clients to talk to you through a carefully designed survey, you create a platform to understand the “magic” between you and the client.”   Statistics […]
October 3, 2018

Networking follow up – Become an expert

There are networking opportunities everywhere around you. The opportunities to expand and grow your business can either be at a planned function or even chatting with someone […]
September 26, 2018

What’s the deal with the #Hashtag?

By now everyone has seen or heard about hashtags. Yes, ‘heard’, because hashtags have now infiltrated contemporary culture and advertising campaigns. Some people have complained about […]
September 18, 2018

Managing client service in a professional services firm

“Without strong management of client service, staff will be left to their own devices and interpretation of desired service levels.” Excellent client service and memorable client […]
September 12, 2018

Linkedin: It’s All About Your Profile

Although it may seem like the stiff-upper-lip cousin of the more youthful and exciting social media platforms like Twitter and Facebook, LinkedIn should be an essential […]
August 28, 2017

What to avoid when doing marketing

An accurately developed marketing campaign can not only put you in contact with prospective clients, but it gets everyone talking about your firm and your service. It is […]
February 18, 2017

Marketing Research – What you Need to Know

Marketing research focuses on understanding the client, the firm, and the competition. These relationships are at the core of marketing research. Firms must understand and respond […]
February 2, 2017

Rainmakers: Are They Born Or Bred?

Rainmakers are a diverse group, and few will conform in every respect to a single, common profile. Studies have showed that Rainmakers differ from other professionals […]
November 10, 2016

The Importance of Monitoring your Marketing Results

Why should I monitor and analyse marketing results? Is the time and money spent on this really worth it? How will the process and results benefit […]
October 27, 2016

Attitude is Everything with Rainmaking

Attitude is a rarely discussed topic in professional service firms, but it can heavily influence your success with clients and partner relationships. In marketing, as in […]
October 8, 2016

Content Marketing: Rated As The Number One Marketing Tactic

Over the last couple of years, content marketing has gone from being an addition to advertising strategies to being one of the major focus points of […]
September 7, 2016

The Importance Of Online And Offline Marketing Tools

Online marketing has for many firms become the be all and end all because it is easily measured, flexible and less expensive than traditional marketing. This […]
August 18, 2016

Rainmaking – Do You Have What It Takes?

Success as a rainmaker depends on your ability to lead masterful sales conversations from “hello” to “let us go,” but the first sales conversation, the most […]