“The challenge facing the professional services is to turn these leads into long-term clients who trust a firm enough to enter into a long lasting, profitable […]
Do all clients consistently get what they expect from your employees? Are their expectations exceeded or do you always barely meet them? The secret lies in […]
Branding your business remains the primary goal, but by adding personal branding to the marketing mix will only enhance the overall successes of all branding efforts. […]
Facebook is considered the most popular social media website in the world, and is quickly becoming a must to include in a company’s marketing campaigns. Social […]
There are two primary factors or components that drive employee engagement. These factors are based on statistical analysis and widely supported by industry research. 1. Engagement […]
People do business with people they know, trust and like. Firms do not make decisions, people do. Your professional network can open doors for you that […]
“Client service requires a particular understanding amongst all staff that client service builds trust, strengthens client relationships and ultimately forges a deep sense of loyalty to […]
Did you know that 90% of information transmitted by your brain is visual and processed more effectively when it is accompanied by images? This means that […]
You now have all the boxes ticked. Your monthly newsletter is scheduled to go out on set intervals. You are creating your own unique content, posting […]
A well thought through and well-designed website is critical in the lead generation process for professional services firms. There are, however, a number of innovative website […]
• LinkedIn is an online social network for business professionals. It’s different than other social networking sites like MySpace and Facebook, because it’s designed specifically for […]
Any business – big or small – should consider advertising on Facebook. It’s a great opportunity for a company to make online sales, get a following […]
Online marketing has for many firms become the be all and end all because it is easily measured, flexible and less expensive than traditional marketing. This […]