November 5, 2018

The best times to post on social media

Social media is one of the best ways to amplify the great content you are creating. But it isn’t enough to just post content whenever you […]
November 5, 2018

The importance of lead generation in professional services

“Lead generation is a process that requires a well-crafted plan. When you get it right it will result in a steady flow of qualified leads that […]
November 5, 2018

The importance of a strong business network

“Networking is the single most powerful marketing tactic to accelerate and sustain success for any individual or organisation!” – Adam Small Networking is one of the […]
November 5, 2018

The importance of top of mind awareness

“Consistency is king with advertising and marketing activities” In marketing the term, top of mind awareness, is a way to measure how well your brand ranks […]
October 24, 2018

Internal marketing vs. External marketing

“Happy internal clients mean happy external clients!” Internal marketing is the process of motivating and empowering the employees of a company to work as a team […]
October 9, 2018

The Value of Client Satisfaction Surveys

“By inviting clients to talk to you through a carefully designed survey, you create a platform to understand the “magic” between you and the client.”   Statistics […]
October 3, 2018

Networking follow up – Become an expert

There are networking opportunities everywhere around you. The opportunities to expand and grow your business can either be at a planned function or even chatting with someone […]
September 26, 2018

What’s the deal with the #Hashtag?

By now everyone has seen or heard about hashtags. Yes, ‘heard’, because hashtags have now infiltrated contemporary culture and advertising campaigns. Some people have complained about […]
September 18, 2018

Managing client service in a professional services firm

“Without strong management of client service, staff will be left to their own devices and interpretation of desired service levels.” Excellent client service and memorable client […]
September 12, 2018

Linkedin: It’s All About Your Profile

Although it may seem like the stiff-upper-lip cousin of the more youthful and exciting social media platforms like Twitter and Facebook, LinkedIn should be an essential […]
November 5, 2018

The importance of top of mind awareness

“Consistency is king with advertising and marketing activities” In marketing the term, top of mind awareness, is a way to measure how well your brand ranks […]
July 5, 2018

Having a complete client database is an effective marketing tool

Is your clients’ information currently hidden in lots of paper files, duplicated, incomplete or even outdated? Your client database is very important as it becomes the […]
June 11, 2018

Personal branding can be your game changer

How do you decide whose email messages you are going to read and respond to first in the morning and whose emails you going to send […]
April 5, 2018

Have you been neglecting your internal branding?

Do all clients consistently get what they expect from your employees? Are their expectations exceeded or do you always barely meet them? The secret lies in […]
October 25, 2017

The fundamentals for building your Personal Brand

Branding your business remains the primary goal, but by adding personal branding to the marketing mix will only enhance the overall successes of all branding efforts. […]
October 12, 2017

All Employees are Ambassadors of your Brand

The benefits of a strong brand are tremendous. Brands are not built by a marketing team or an advertising campaign alone. It is the responsibility of […]
August 28, 2017

Build your Brand by Educating your clients

“The best marketing tool you can add to your marketing mix is – education!” We all have subscribed to an expert’s newsletter, downloaded an interesting article […]