Use a recognisable Profile Picture
Usually, it’s best to just go with your company logo. Being recognisable on Facebook is important to getting found and Liked. Because your profile picture is at the top of your Page and used as your thumbnail for all of your posts, you need to make sure it’s something that your Fans will actually associate with your brand.
Don’t leave your company’s “About” section blank
A preview of your “about” section is shown beneath your profile picture, and it’s one of the first places people will look when they’re scanning your Page. Make sure yours displays relevant information about your company.
Coordinate your Cover Photo and Pinned Posts to promote marketing campaigns
If you want to maximize engagement with your marketing campaigns, try matching your copy and creative with these sections.
Don’t post too often
According to one of our previous studies, companies with fewer than 10,000 Facebook followers receive 60 percent fewer interactions per post when they post 60+ times per month. So don’t overwhelm your customers by posting more than a few times per day. Instead, spend more time crafting higher-quality Facebook posts, and, you know, getting to the other thousands of things on your to-do list.
Post during strategic times of the day
While the best time of day can vary from Page to Page and audience to audience, there has been some data released that shows that posts published between 1 – 4 p.m. have the best click through and share rates.
Don’t be slow to respond
Did you know that 42 percent of consumers who complain on social media expect a 60-minute response time? Whether your audience posts negative or positive comments, ignoring them only creates possible anger or disappointment. So take a few minutes out of your day to monitor your Facebook Page and respond to any issues that crop up.
You’ve heard all about the importance of using Facebook to grow your business. You know that it has a large user base. You realize that it can help you find new customers. But actually doing marketing on Facebook is a whole other story. Break through all the clutter on Facebook and start seeing results.
For more information, contact Karlien Theart at firstname.lastname@example.org
This article is a general information sheet and should not be used or relied on as professional advice. No liability can be accepted for any errors or omissions nor for any loss or damage arising from reliance upon any information herein.