April 5, 2018

Lead nurturing for professional services firms: An introduction

“The challenge facing the professional services is to turn these leads into long-term clients who trust a firm enough to enter into a long lasting, profitable […]
April 5, 2018

Creating an impressive corporate identity

A corporate identity is much more than just the logo of your firm. It is the bigger picture of all the visual and sensual aspects. Name, […]
April 5, 2018

Have you been neglecting your internal branding?

Do all clients consistently get what they expect from your employees? Are their expectations exceeded or do you always barely meet them? The secret lies in […]
April 3, 2018

Why do I need to publish articles on LinkedIn?

While there is no shortage of ways to get content on the Internet, one of the most effective places to do so is on LinkedIn. Millions […]
January 10, 2018

Things motivated staff do not do

In our research we have found that when individuals are fulfilled in their job they not only produce higher quality work and a greater output, but […]
October 25, 2017

The fundamentals for building your Personal Brand

Branding your business remains the primary goal, but by adding personal branding to the marketing mix will only enhance the overall successes of all branding efforts. […]
October 25, 2017

The top 10 benefits of a Facebook Business Page

Facebook is considered the most popular social media website in the world, and is quickly becoming a must to include in a company’s marketing campaigns. Social […]
October 25, 2017

Components and elements of Employee Engagement

There are two primary factors or components that drive employee engagement. These factors are based on statistical analysis and widely supported by industry research. 1. Engagement […]
October 23, 2017

Key elements to Successful Networking

People do business with people they know, trust and like. Firms do not make decisions, people do. Your professional network can open doors for you that […]
October 17, 2017

Creating a culture of excellent Client Service

“Client service requires a particular understanding amongst all staff that client service builds trust, strengthens client relationships and ultimately forges a deep sense of loyalty to […]
April 6, 2017

Internal Marketing vs. External Marketing

  “Happy internal clients mean happy external clients!” Internal marketing is the process of motivating and empowering the employees of a company to work as a […]