SucceedConsult | Strategic Marketing Services
SucceedConsult | Strategic Marketing Services
Marketing audit is an extensive, systematic, independent and regular examination process of a company or firm's marketing activities. It evaluates marketing environment, objectives, plans, policies and strategies of a company. After evaluation, it identifies various defects, vulnerabilities, deficiencies, problems, and other weaknesses encountered in the company's marketing activities. It suggests measures and/or recommendations to overcome, solve or remove these limitations.
Surveys (Internal & External)
Employee and Client Satisfaction Surveys are important and popular tools that organisations use to solicit employee and client feedback. Employee opinion surveys can be morale-boosting for those who may not have many other opportunities to confidentially express their views. Discover what your clients think and what drives customer satisfaction, learn where you stand in comparison with competitors and demonstrate a commitment to client satisfaction by listening to your clients.
To grow your business, you need a marketing plan. The right marketing plan identifies everything from who your target customers are, to how you will reach them, to how you will retain your customers so they repeatedly buy from you. Done properly, your marketing plan will be the roadmap you follow to get unlimited customers and dramatically improve the success of your organization. Like a business plan, a marketing plan is an important document that needs to be updated on a regular basis.
By means of a brand positioning strategy we can assist to design, develop and position your brand amongst those of competitors. It is important to invest time in research, defining your uniqueness as well as building and positioning your brand. After all, your brand experience is the main source of a promise to your consumer or client. It is a foundational pillar in your marketing communication and one you do not want to be without - it all starts with your brand!
Far too often, people experience strategic planning as a wasted activity - painful, unproductive, and irrelevant to the issues at hand. And once planning is done, the report, if any, usually gets put on a shelf, never to be looked at again. Our approach to strategic planning is to facilitate a short process during which a management team can quickly identify and discuss the important issues facing the business and make the appropriate decisions to define and implement strategy.
Years of experience in the professional services market has convinced us that differentiation is just as important in this sector as any other. Differentiated attributes need to be identified and developed strategically and woven together into a cohesive brand strategy, which is codified in a positioning statement. Positioning defines what’s unique about the firm and what unique value it delivers to its clients. It should be credible, defensible, but also aspirational.
SucceedMedia | Digital & Print Services
Print Design and Advertising
When it comes to marrying creativity and graphic design our staff will take you from concept to completion. Regardless of size, scope or medium, we can deliver everything from print designs to and digital publications as well as brochures, product catalogues and many more.
Newsletter & Campaigns
A newsletter or electronic campaign requires a little investment of time, and possibly some capital, but the return on that investment can be substantial. If you want to grow your practice or increase the awareness levels of your firm or company, a newsletter is one of the most effective marketing activities you can engage in, especially if it’s executed in the right way and the content is managed effectively. If you are not communicating with current and potential clients through a monthly newsletter, it might be time to start.
E-Mail Signatures & Branding
Every customer touch point contributes to the perception of your brand. The image that you present to your customers in communications is critical to your customer experience. It is essential to control that image. We will provide you with the ability to create, design and manage email signatures and banners that look professional and effectively promote your business and further ensure that your emails are always compliant with legislation and follow best practice for emails in business.
Your digital storefront isn’t limited to just your website any more. You’re Facebook, Twitter and LinkedIn all represent your company in the eyes of Internet browsers and buyers. Social media marketing is a must-have for businesses, but it’s also just the tip of the iceberg. At the very least, social media marketing will help drive traffic to your site and increase brand awareness. That’s a huge part of web PR in and of itself, and is an outcome anyone would be happy with.
Branding your name or logo on stationary is extremely important for your business. It is what separates the more detail orientated companies from the ones who overlook the minor aspects of the business. It is a small thing that can boost your business in a way that you wouldn't believe. With all the different forms of technology, branded stationary is one aspect of marketing that many business owners forget to include in their marketing plans.
Does your corporate identity, branding and marketing communication reflect the vision and positioning of your business? Our marketing consultants will help you develop the right image and branding for your business. We offer clean, clear and unique print designs with your company’s image in mind. Whether you are interested in creative logo designs, brochures, newsletters, direct mail, displays or advertisements, our graphic design team is there to create your vision.
SucceedMultiMedia | Video Communication
Corporate Training Videos
Adding corporate videos to your website and other digital marketing platforms dramatically improves client engagement as well as the volume and quality of traffic from search engines. Examples include instructional videos, educational videos, safety orientation, E-Learning, etc.
Company Video Profiles
Video marketing is becoming more and more affordable and widespread. Partly because advanced technologies but also because it’s easy to spread across the globe. Making marketing videos for your business requires creativity and a unique approach. Video marketing makes it possible to create real miracles of advertising at minimal cost.
Product & Marketing Videos
Product and marketing videos boosts conversion rates and sales, it shows great ROI and builds trust. Google also loves product and marketing videos. Furthermore, videos appeal to mobile users, and engages even the laziest buyers.
Voice Over Services
Our voice over artists are highly-trained and certified professionals with outstanding talent and voice skills. Our professional artists are guaranteed high-calibre performers who have stellar voice quality. We have different types of voice artists to suit various voice over services.
The ability to give successful presentations makes all the difference in the corporate world. With a custom-designed and professional digital presentation your brand will shine through and enhance your message. The digital presentation is often different from any standard presentation as it contains a specific approach.
Whether you’re looking to attract new customers, educate or just explain how products and services work, an animated video is an excellent choice for your video digital marketing needs. These are quick, straight-to-the-point productions that are very effective in converting prospects to customers, and help to brand your company.,
SucceedWeb | Online Representation
There are so many options and providers that allow you to build quick and generic websites. However, it is important to remember that a website has a critical role in your marketing strategy. In today's competitive business arena, it is vital to compete and be available on the internet! We create your very own custom website tailored around your company or firm's specific marketing objectives and we comply with best practices by utilising the latest technology and functionalities in web site design.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimising a website may involve editing its content, HTML and associated coding.
The search engines make paid search easy enough for almost anyone to do, but to do it right takes experienced, human attention that understand the deep strategy, thought, and attention required. While some agencies are content to let campaigns run on autopilot, we use our minds first, technology second. Technology and automation are our tools, not our guides.
A good landing page will be targeted to a particular stream of traffic and, as it is targeted, and because it has an interesting offer behind a lead capture form, you will convert a higher percentage of your website visitors into leads with which you can follow up.
Increase your sales with e-commerce websites. E-commerce websites are sites that facilitate business or commercial transactions involving the transfer of information over the Internet. Types of e-commerce sites include but are not limited to: retail sites, auctions sites, music sites, business-to-business services and financial management sites.
Hosting & Domain Services
Whether you are creating a site for the first time or migrating a domain from another host. We are there to assist you all the way. Get a wide range of domain- and hosting related offerings such as domain registration, domain parking, domain search, hosting fees, domain renewal, domain transfer, domain reservation and domain forwarding.
SucceedAcademy | Soft Skills Training
Marketing & Selling
Due to increased competition and cutthroat pricing, a higher level of sales and marketing skills is essential in today's marketplace. You need to find new prospects and cultivate repeat customers. Our programs will help you to build and grow your practice, market your firm, teach you to network and develop rainmaking skills as well as to build your personal brand plan your marketing.
In our management courses you will gain key skills, best practices and behaviours of effective managers. Learn and understand the principles of management, operational responsibilities and strategic management. Also learn how to manage teams, understand the principles of succession management and how to abide by best practices in business ethics.
Our courses will provide managers and those who are interested in human resources management the knowledge and insight needed to understand the principles of human resources, how to conduct performance appraisals, labour dispute resolution techniques, a guide to the disciplinary process, policies and procedures and managing training and development.
Basic Computer Skills
Targeted at beginners and intermediate computer users, follow our computer lessons on Microsoft Office Word, Excel, Outlook and PowerPoint tutorials. Once you have understood these basics, you will have a clear understanding of computers and the internet on which you will be able to build your future, knowledge and skills. We have the learning solutions for you, from basic computer concepts to more advanced skills.
Target at young and senior professionals, continues professional development (CPD) is paramount to both surviving and thriving in today’s new economic environment. To be successful in your career you need to continually improve your skills. Acquire fundamental skills such as professional communication, building & growing a practice, networking, management principles and how to manage a team.
General Soft Skills
Targeted at general staff, our general skills training courses presents a prime opportunity to expand the knowledge base of all employees. Professionalism in the workplace, basic customer service skills, time management, team management basics, professional communication skills and frontline or high contact skills are of the few courses available to the general staff of your company or firm.