August 28, 2017

Differentiating your firm through Client Service

“Client service has the potential to set you apart, differentiate you and give you the competitive edge, but also to ruin your reputation and position in […]
August 28, 2017

Build your Brand by Educating your clients

“The best marketing tool you can add to your marketing mix is – education!” We all have subscribed to an expert’s newsletter, downloaded an interesting article […]
August 28, 2017

Why your business should be using Facebook

“Why should I waste my time on Facebook? It doesn’t seem like a professional social network.” New data released by Facebook and other researchers shows just […]
August 2, 2017

What is Employee Engagement?

What makes one company or firm more successful than another? Better products, services, strategies, technologies or, perhaps, a better cost structure? Certainly, all of these contribute […]
July 14, 2017

How Networking can Benefit your Business

Networking is a valuable way to expand your knowledge, learn from the success of others, reach new clients and tell more people about your business or […]
July 14, 2017

Client Service according to the Flower of Service

“Core and supplementary services are generally referred to as the Flower of Service and can help firms to improve their service levels and overall client satisfaction […]
July 14, 2017

Positioning is all about Perception

“Branding is all about perception” As with in the case of beauty, perception also ultimately lies in the eye of the beholder. It differs from person […]
July 14, 2017

How small businesses are getting LinkedIn wrong

The social network can be a great place to promote a start-up. Here’s how to do it right. The social network is an inevitable part of […]
June 23, 2017

Staff Motivation And Staff Satisfaction

The pursuit of motivating staff forms a large part of the employer’s role, yet the nature of what exactly is involved in motivation is often misinterpreted […]
June 23, 2017

Networking – It Is a Two-Way Process

Most people will agree that we network for one reason: to find more business. Most of the time we only focus on getting something out of […]
January 28, 2017

Linkedin Secrets

Have you ever wondered what would the LinkedIn experts recommend? Take a look at these tips: Write an appealing summary Whatever you do, do not leave […]
January 12, 2017

Maximize Your Facebook Business Page

Facebook can help promote your business and attract new people to your site. But, you have the challenge of breaking through the noise in your followers’ […]
November 11, 2016

Innovative Web Techniques to Generate Leads

A well thought through and well-designed website is critical in the lead generation process for professional services firms. There are, however, a number of innovative website […]
October 13, 2016

Tips For Improving Your Newsletter

How often do you receive emails and then immediately delete it without opening or reading it? It takes only a few seconds to scan an email […]