July 14, 2017

How Networking can Benefit your Business

Networking is a valuable way to expand your knowledge, learn from the success of others, reach new clients and tell more people about your business or […]
July 14, 2017

Client Service according to the Flower of Service

“Core and supplementary services are generally referred to as the Flower of Service and can help firms to improve their service levels and overall client satisfaction […]
July 14, 2017

Positioning is all about Perception

“Branding is all about perception” As with in the case of beauty, perception also ultimately lies in the eye of the beholder. It differs from person […]
July 14, 2017

How Small Businesses are getting LinkedIn wrong

The social network can be a great place to promote a start-up. Here’s how to do it right. The social network is an inevitable part of […]
June 23, 2017

Staff Motivation And Staff Satisfaction

The pursuit of motivating staff forms a large part of the employer’s role, yet the nature of what exactly is involved in motivation is often misinterpreted […]
June 23, 2017

Networking – It Is a Two-Way Process

Most people will agree that we network for one reason: to find more business. Most of the time we only focus on getting something out of […]
June 23, 2017

The Keys to Great Client Service

“Most services, technologies and procedures can be copied and simulated, but excellent client experiences can really set your firm apart and give you a unique selling […]
June 23, 2017

The Benefits Of Using Infographs

Did you know that 90% of information transmitted by your brain is visual and processed more effectively when it is accompanied by images? This means that […]
June 23, 2017

The Best Times to Post on Social Media

Social media is one of the best ways to amplify the great content you are creating. But it isn’t enough to just post content whenever you […]
June 13, 2017

Popular Internal Marketing Tools

  Internal marketing targets those who know your business best — such as its employees and closest clients — and enlists their support in developing a […]
July 14, 2017

Positioning is all about Perception

“Branding is all about perception” As with in the case of beauty, perception also ultimately lies in the eye of the beholder. It differs from person […]
June 13, 2017

Popular Internal Marketing Tools

  Internal marketing targets those who know your business best — such as its employees and closest clients — and enlists their support in developing a […]
May 22, 2017

Why is Brand Consistency so important?

  Have you ever gone back to a coffee shop for a piece of cake just to be disappointed that it did not taste the same […]
April 18, 2017

The Importance of Top of Mind Awareness

  “Consistency is king with advertising and marketing activities” In marketing the term, top of mind awareness, is a way to measure how well your brand […]
March 28, 2017

Setting Clear Goals – What do you want to Achieve with Marketing

  Setting marketing objectives is critical. These objectives will drive your firm forward, and it is therefore imperative that you set these goals as accurately as […]
March 6, 2017

Linkedin: It’s All About Your Profile

Although it may seem like the stiff-upper-lip cousin of the more youthful and exciting social media platforms like Twitter and Facebook, LinkedIn should be an essential […]
January 28, 2017

Linkedin Secrets

Have you ever wondered what would the LinkedIn experts recommend? Take a look at these tips: Write an appealing summary Whatever you do, do not leave […]
January 12, 2017

Maximize Your Facebook Business Page

Facebook can help promote your business and attract new people to your site. But, you have the challenge of breaking through the noise in your followers’ […]