August 28, 2017

What to avoid when doing marketing

An accurately developed marketing campaign can not only put you in contact with prospective clients, but it gets everyone talking about your firm and your service. It is […]
August 28, 2017

Differentiating your firm through Client Service

“Client service has the potential to set you apart, differentiate you and give you the competitive edge, but also to ruin your reputation and position in […]
August 28, 2017

Build your Brand by Educating your clients

“The best marketing tool you can add to your marketing mix is – education!” We all have subscribed to an expert’s newsletter, downloaded an interesting article […]
August 28, 2017

Why your business should be using Facebook

“Why should I waste my time on Facebook? It doesn’t seem like a professional social network.” New data released by Facebook and other researchers shows just […]
August 2, 2017

What is Employee Engagement?

What makes one company or firm more successful than another? Better products, services, strategies, technologies or, perhaps, a better cost structure? Certainly, all of these contribute […]
July 14, 2017

How Networking can Benefit your Business

Networking is a valuable way to expand your knowledge, learn from the success of others, reach new clients and tell more people about your business or […]
July 14, 2017

Client Service according to the Flower of Service

“Core and supplementary services are generally referred to as the Flower of Service and can help firms to improve their service levels and overall client satisfaction […]
July 14, 2017

Positioning is all about Perception

“Branding is all about perception” As with in the case of beauty, perception also ultimately lies in the eye of the beholder. It differs from person […]
July 14, 2017

How small businesses are getting LinkedIn wrong

The social network can be a great place to promote a start-up. Here’s how to do it right. The social network is an inevitable part of […]
June 23, 2017

Staff Motivation And Staff Satisfaction

The pursuit of motivating staff forms a large part of the employer’s role, yet the nature of what exactly is involved in motivation is often misinterpreted […]
August 28, 2017

What to avoid when doing marketing

An accurately developed marketing campaign can not only put you in contact with prospective clients, but it gets everyone talking about your firm and your service. It is […]
February 18, 2017

Marketing Research – What you Need to Know

Marketing research focuses on understanding the client, the firm, and the competition. These relationships are at the core of marketing research. Firms must understand and respond […]
February 2, 2017

Rainmakers: Are They Born Or Bred?

Rainmakers are a diverse group, and few will conform in every respect to a single, common profile. Studies have showed that Rainmakers differ from other professionals […]
November 10, 2016

The Importance of Monitoring your Marketing Results

Why should I monitor and analyse marketing results? Is the time and money spent on this really worth it? How will the process and results benefit […]
October 27, 2016

Attitude is Everything with Rainmaking

Attitude is a rarely discussed topic in professional service firms, but it can heavily influence your success with clients and partner relationships. In marketing, as in […]
October 8, 2016

Content Marketing: Rated As The Number One Marketing Tactic

Over the last couple of years, content marketing has gone from being an addition to advertising strategies to being one of the major focus points of […]
September 7, 2016

The Importance Of Online And Offline Marketing Tools

Online marketing has for many firms become the be all and end all because it is easily measured, flexible and less expensive than traditional marketing. This […]
August 18, 2016

Rainmaking – Do You Have What It Takes?

Success as a rainmaker depends on your ability to lead masterful sales conversations from “hello” to “let us go,” but the first sales conversation, the most […]