April 5, 2018

Lead nurturing for professional services firms: An introduction

“The challenge facing the professional services is to turn these leads into long-term clients who trust a firm enough to enter into a long lasting, profitable […]
April 5, 2018

Creating an impressive corporate identity

A corporate identity is much more than just the logo of your firm. It is the bigger picture of all the visual and sensual aspects. Name, […]
April 5, 2018

Have you been neglecting your internal branding?

Do all clients consistently get what they expect from your employees? Are their expectations exceeded or do you always barely meet them? The secret lies in […]
April 3, 2018

Why do I need to publish articles on LinkedIn?

While there is no shortage of ways to get content on the Internet, one of the most effective places to do so is on LinkedIn. Millions […]
January 10, 2018

Things motivated staff do not do

In our research we have found that when individuals are fulfilled in their job they not only produce higher quality work and a greater output, but […]
October 25, 2017

The fundamentals for building your Personal Brand

Branding your business remains the primary goal, but by adding personal branding to the marketing mix will only enhance the overall successes of all branding efforts. […]
October 25, 2017

The top 10 benefits of a Facebook Business Page

Facebook is considered the most popular social media website in the world, and is quickly becoming a must to include in a company’s marketing campaigns. Social […]
October 25, 2017

Components and elements of Employee Engagement

There are two primary factors or components that drive employee engagement. These factors are based on statistical analysis and widely supported by industry research. 1. Engagement […]
October 23, 2017

Key elements to Successful Networking

People do business with people they know, trust and like. Firms do not make decisions, people do. Your professional network can open doors for you that […]
October 17, 2017

Creating a culture of excellent Client Service

“Client service requires a particular understanding amongst all staff that client service builds trust, strengthens client relationships and ultimately forges a deep sense of loyalty to […]
August 28, 2017

What to avoid when doing marketing

An accurately developed marketing campaign can not only put you in contact with prospective clients, but it gets everyone talking about your firm and your service. It is […]
February 18, 2017

Marketing Research – What you Need to Know

Marketing research focuses on understanding the client, the firm, and the competition. These relationships are at the core of marketing research. Firms must understand and respond […]
February 2, 2017

Rainmakers: Are They Born Or Bred?

Rainmakers are a diverse group, and few will conform in every respect to a single, common profile. Studies have showed that Rainmakers differ from other professionals […]
November 10, 2016

The Importance of Monitoring your Marketing Results

Why should I monitor and analyse marketing results? Is the time and money spent on this really worth it? How will the process and results benefit […]
October 27, 2016

Attitude is Everything with Rainmaking

Attitude is a rarely discussed topic in professional service firms, but it can heavily influence your success with clients and partner relationships. In marketing, as in […]
October 8, 2016

Content Marketing: Rated As The Number One Marketing Tactic

Over the last couple of years, content marketing has gone from being an addition to advertising strategies to being one of the major focus points of […]
September 7, 2016

The Importance Of Online And Offline Marketing Tools

Online marketing has for many firms become the be all and end all because it is easily measured, flexible and less expensive than traditional marketing. This […]
August 18, 2016

Rainmaking – Do You Have What It Takes?

Success as a rainmaker depends on your ability to lead masterful sales conversations from “hello” to “let us go,” but the first sales conversation, the most […]