July 5, 2018

Who to have in your network

As a director, manager or business owner you are well-aware of the value of expanding your network. Having a strong professional network has various benefits. It […]
July 5, 2018

Having a complete client database is an effective marketing tool

Is your clients’ information currently hidden in lots of paper files, duplicated, incomplete or even outdated? Your client database is very important as it becomes the […]
July 2, 2018

Can recruiters find my employees on LinkedIn?

“How do I keep our competitors from stealing our employees? I know we need to focus on why they would want to leave, but is there […]
July 2, 2018

Important drivers that increase employee engagement

A recent international study has shown that the following drivers have been identified as the most important that increases employee engagement – they are: Manager-employee relationship […]
June 11, 2018

The link between staff engagement and client service

“A strong focus upon the impact of the employee in building a client-centred culture is a key issue for firms who want to maintain a competitive […]
June 11, 2018

Network marketing vs referral marketing

Referral marketing is based on the same basic concepts as network marketing. Both approaches use individuals and their personal relationships or contacts to sell services and […]
June 11, 2018

Personal branding can be your game changer

How do you decide whose email messages you are going to read and respond to first in the morning and whose emails you going to send […]
May 31, 2018

The do’s and do nots of Facebook for Business

You might have decided that you would like to use Facebook to grow your customer base and your business. However, with all the information out there, […]
May 24, 2018

Difference between
employee engagement and satisfaction

The term “employee engagement” has been around for some time. Executive coaches, consultants and HR managers have been telling us for years that employees must be […]
May 16, 2018

The digital age of networking

Networking can be a helpful and insightful experience for any individual or firm (large or small). Networking in the digital age is becoming much easier as […]
August 28, 2017

What to avoid when doing marketing

An accurately developed marketing campaign can not only put you in contact with prospective clients, but it gets everyone talking about your firm and your service. It is […]
February 18, 2017

Marketing Research – What you Need to Know

Marketing research focuses on understanding the client, the firm, and the competition. These relationships are at the core of marketing research. Firms must understand and respond […]
February 2, 2017

Rainmakers: Are They Born Or Bred?

Rainmakers are a diverse group, and few will conform in every respect to a single, common profile. Studies have showed that Rainmakers differ from other professionals […]
November 10, 2016

The Importance of Monitoring your Marketing Results

Why should I monitor and analyse marketing results? Is the time and money spent on this really worth it? How will the process and results benefit […]
October 27, 2016

Attitude is Everything with Rainmaking

Attitude is a rarely discussed topic in professional service firms, but it can heavily influence your success with clients and partner relationships. In marketing, as in […]
October 8, 2016

Content Marketing: Rated As The Number One Marketing Tactic

Over the last couple of years, content marketing has gone from being an addition to advertising strategies to being one of the major focus points of […]
September 7, 2016

The Importance Of Online And Offline Marketing Tools

Online marketing has for many firms become the be all and end all because it is easily measured, flexible and less expensive than traditional marketing. This […]
August 18, 2016

Rainmaking – Do You Have What It Takes?

Success as a rainmaker depends on your ability to lead masterful sales conversations from “hello” to “let us go,” but the first sales conversation, the most […]