October 25, 2017

The fundamentals for building your Personal Brand

Branding your business remains the primary goal, but by adding personal branding to the marketing mix will only enhance the overall successes of all branding efforts. […]
October 25, 2017

The top 10 benefits of a Facebook Business Page

Facebook is considered the most popular social media website in the world, and is quickly becoming a must to include in a company’s marketing campaigns. Social […]
October 25, 2017

Components and elements of Employee Engagement

There are two primary factors or components that drive employee engagement. These factors are based on statistical analysis and widely supported by industry research. 1. Engagement […]
October 23, 2017

Key elements to Successful Networking

People do business with people they know, trust and like. Firms do not make decisions, people do. Your professional network can open doors for you that […]
October 17, 2017

Creating a culture of excellent Client Service

“Client service requires a particular understanding amongst all staff that client service builds trust, strengthens client relationships and ultimately forges a deep sense of loyalty to […]
October 12, 2017

All Employees are Ambassadors of your Brand

The benefits of a strong brand are tremendous. Brands are not built by a marketing team or an advertising campaign alone. It is the responsibility of […]
October 11, 2017

Why do you need a Company Page on LinkedIn?

Whether you have several employees who have personal LinkedIn profiles or you are a self-employed, owner-driven business, a LinkedIn company page serves a number of very […]
October 3, 2017

What is Employee Disengagement?

Actively disengaged employees are defined as employees who aren’t just unhappy at work; they are busy acting out their unhappiness. Every day, these workers undermine what […]
August 28, 2017

What to avoid when doing marketing

An accurately developed marketing campaign can not only put you in contact with prospective clients, but it gets everyone talking about your firm and your service. It is […]
August 28, 2017

Differentiating your firm through Client Service

“Client service has the potential to set you apart, differentiate you and give you the competitive edge, but also to ruin your reputation and position in […]
August 2, 2017

What is Employee Engagement?

What makes one company or firm more successful than another? Better products, services, strategies, technologies or, perhaps, a better cost structure? Certainly, all of these contribute […]
June 23, 2017

Staff Motivation And Staff Satisfaction

The pursuit of motivating staff forms a large part of the employer’s role, yet the nature of what exactly is involved in motivation is often misinterpreted […]
May 5, 2017

Why is Internal Marketing Important?

  In our opinion internal marketing is almost as important as external marketing. It may be a cliché, but your internal staff are your business, they […]
April 6, 2017

Internal Marketing vs. External Marketing

  “Happy internal clients mean happy external clients!” Internal marketing is the process of motivating and empowering the employees of a company to work as a […]
September 7, 2016

The Importance Of Online And Offline Marketing Tools

Online marketing has for many firms become the be all and end all because it is easily measured, flexible and less expensive than traditional marketing. This […]