Facebook is the largest social network in the world. Facebook allows individuals and companies to maintain profiles and share information. Basically, Facebook is an interactive way to keep in touch with people you know. Facebook is great for relationship building: answering questions, engaging with visitors and establishing trust with prospects. Current friends and even people you knew as far back as 20 or 30 years ago. Facebook allows members to post photos, links, stories and videos, which are then shared with their friends. According to the Facebook site more than 400 million people use this platform, giving companies direct access to multitudes of potential customers. Understanding how the business account works and ways to enhance your Facebook presence will allow you to create a viable Facebook marketing strategy for your business.
Businesses may enjoy Facebook for many different reasons including the easy integration options and free advertising opportunities. Prior to the Internet, the main avenues of advertising were radio or television commercials, printed ads in newspapers or magazines, direct mail marketing and word of mouth. Many of these avenues can be extremely expensive, so businesses saw a great alternative in Facebook “pages”. Facebook is popular because it connects people around the globe. It’s a place where you can share what’s happening in your life with a single sentence. It’s a place where businesses can find new customers and interact with their customers quickly and easily. With twenty million new applications being added to Facebook every day, it’s clear that this social giant is not going anywhere!
Understanding Why Your Business Needs a Facebook Page
The best (and easiest) way for you to empower your organization on Facebook is to get a Facebook Page. A Page serves as a home for your business, as well as a place to notify people about upcoming events, provide your hours of operation and contact information, display news, and even display photos, videos, text, and other types of content. Pages also allow you to carry on conversations with your customers and prospects, providing a new means of learning more about what they want from your business.
Facebook Pages are visible to everyone online, regardless of whether that person is a Facebook member. This allows search engines, such as Google and Microsoft’s Bing, to find and index your Page. This can improve your company’s positioning in search results on those sites.
Here are a few important components that make Facebook Pages the core marketing tool for all kinds of businesses:
- The Wall: The Wall tab serves as the central component of a Page and allows you to upload content such as photos, videos, links, and notes. These actions generate updates and display as stories on your fans’ News Feeds.
- Like button: When someone clicks your Facebook Page’s Like button, she is expressing her approval of your Page. She becomes a fan of your Page, and a story appears in her News Feed, which is distributed to her friends who are then more likely to like your Page.
- Status Update Field: This is the box with the What’s On Your Mind? text. If you want to push out a message, you can send a status update. Pages allow you, the Page administrator (admin), to send a limitless stream of updates (short messages up to 420 characters in length), which, in turn, appear in your fans’ News Feeds.
- Info Tab: Here is where more detailed information about your company is located, including your location and website address.
- Applications: You can customize your Page with a host of applications (apps). Facebook offers a wide range of apps that you can use on your Page, anything from contest and promotion apps to RSS feeds from your favorite news services.
Difference Between a Personal and Business Page
A Facebook business account provides the account administrator access to create pages and social ads for marketing purposes. Unlike the personal account, a business account can not access the profiles of people who like the business page and can not participate in friend requests. In contrast, a personal account can access the profiles of all friends and can be found in searches. Many small business create a business page using a personal account to help separate the two online identities and keep the more professional correspondence connected to the business page.