The top 10 benefits of a Facebook Business Page

Facebook is considered the most popular social media website in the world, and is quickly becoming a must to include in a company’s marketing campaigns. Social marketing is very new, and companies must stay on top of how to use these tools to improve their positions in their industries. Here are 10 of the top benefits for using a Facebook Page for business:

1. Raise brand awareness and promote positive word-of-mouth
Once customers like your page, they will receive your updates on their wall, where their friends will also see them. This helps to build awareness of your business, and to associate your friends with your brand. Customers can also post positive messages about your products or services, which is shared on their Facebook walls for all their friends to see.

2. Share pictures and videos from your business 
As well as allowing you to post text, Facebook lets you upload pictures and videos of your business. This can be a powerful way to communicate with customers and potential customers, allowing them to see your product or service without having to visit your premises.

3. Google ranking 
Facebook Business Pages are quickly indexed by the search engines based on the keywords used in the Business Page Title.

4. Low cost marketing strategy 
Facebook is not just free, but it also provides access to a target audience of millions that can be converted into potential customers.

5. Sharing information relating to the business 
Your Facebook page is a place where you can publicise your business name, address and contact details, and briefly describe your products and services. You can also talk about your staff, history, or any other aspect of your business that is likely to attract other Facebook users and create interest in what you do.

6. Multiple Facebook business pages 
Based on different services or niches in your business.

7. Traffic to your website 
This is done by adding a link to the website on the Facebook page. Customers will get the necessary information from the Facebook page and then visit the website to make their purchases etc.

8. Unlimited Facebook users who like you 
This social network allows a business to communicate with existing and prospective clients. Customers can directly contact the business on their Facebook page, which gives a personal touch as compared to an automated business email.

9. Anyone can access your Facebook business page 
They can find you on Facebook or from a search on Google.

10. Targeted advertising 
Facebook can analyse all the information that millions of users enter into their profiles. As the owner of a business page, you can pay to use this information to deliver targeted advertising to a specific group.

A Facebook page has many potential benefits for your business. While some of these benefits are similar to having a website, a number are unique to Facebook. Combined, the benefits can lead to increased sales and profits for your business.

For more information, contact Karlien Theart at karlien@succeedgroup.co.za

This article is a general information sheet and should not be used or relied on as professional advice. No liability can be accepted for any errors or omissions nor for any loss or damage arising from reliance upon any information herein.