a. There are best practices for the types of posts on each of these networks
The most effective posts on social media have a clear goal, whether that’s to drive traffic to your blog, encourage comments, get shared, or something else. For Facebook and Twitter, your posts should be roughly 30% promotional content that link back to your website or blog, and 70% value-added content that includes relevant information your target audience would find useful or interesting.
On Twitter, Facebook and LinkedIn, the best posts use brief but compelling language. They also avoid click-bait phrasing, such as “You will be shocked if you read this!” On all the social networks (especially Twitter), use hashtags — but cautiously. Finally, visual content will perform best on every social network, where it is a critical part of each post. Engage your audience with photos, graphics, animated GIFs, and videos.
b. Here are 6 types of effective social media content:
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